Your Google Business Profile shows up before your website in local search. Here is how to make it actually work for you.
When someone searches 'plumber near me' or 'best coffee shop in Ballard,' the results that appear first are not websites -- they are Google Business Profiles. Yet most small business owners set theirs up once and never touch it again. A neglected profile with outdated hours, zero photos, and no recent reviews sends the wrong signal to both Google and potential customers. In this post we walk through the eight things that actually move the needle: completing every field, adding real photos regularly, responding to every review (yes, even the bad ones), using the Q&A section proactively, and posting updates to signal that your business is active. For most local businesses, an optimized GBP will drive more phone calls than almost any other single investment.
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