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CHAPTER 10
INSIGHTS

Practical insight.
Straight talk.

Guides and perspective for small and medium business owners building a stronger web presence.

Getting Started

Does My Business Really Need a Website?

· 4 min read

If you rely on word-of-mouth or social media, you might wonder whether a dedicated website is worth the investment. Here is why the answer is almost always yes.

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Cost Guide

How Much Does a Website Cost in 2026?

· 5 min read

Website pricing varies wildly. We break down what you should expect to pay for a small business website and where the money actually goes.

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Tips

Prepare Your Website for the Holiday Rush Before It Hits

· 5 min read

Holiday traffic can spike hard and fast. Here is how Seattle small businesses can get their websites ready before the season kicks off.

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Getting Started

Website vs. Facebook Page: Which One Do You Need?

· 4 min read

A Facebook page is free and easy, but it has real limitations. Learn when a website outperforms social media for local businesses.

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SEO

Google Business Profile: The Free Tool Most Local Businesses Ignore

· 5 min read

Your Google Business Profile shows up before your website in local search. Here is how to make it actually work for you.

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Tips

What Makes a Good Small Business Website?

· 5 min read

Not all websites are created equal. Here are the elements that separate sites that generate leads from sites that collect dust.

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Tips

Why Mobile-First Design Isn't Optional Anymore

· 4 min read

More than 60% of local business website traffic comes from phones. If your site wasn't built for mobile, you're losing customers before they even read your headline.

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SEO

Local SEO Basics: How to Show Up When Nearby Customers Search

· 6 min read

You don't need to outrank Amazon. You need to outrank the other three businesses in your neighborhood. Here's how local SEO actually works.

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Tips

AI Website Builders vs. Hiring a Professional: Honest Comparison

· 6 min read

AI tools like Wix ADI and Durable can generate a site in minutes. We compare the results to a professionally built site so you can decide what is right for your business.

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Getting Started

How to Choose a Domain Name for Your Small Business

· 4 min read

Your domain name is your permanent address on the internet. Here is how to pick one that works for customers and search engines alike.

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Tips

Why Page Speed Is a Business Problem, Not a Technical One

· 5 min read

A slow website doesn't just frustrate visitors -- it actively costs you customers and search ranking. Here is what the numbers actually show.

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Local Business

Getting Your Business Online: A Practical First Steps Guide

· 6 min read

Not sure where to start with your online presence? This straightforward guide walks you through the essentials in the right order.

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Cost Guide

How Much Should a Contractor Website Actually Cost in 2026?

· 7 min read

Pricing for contractor websites ranges from $0 to $2,000 a month. Here is what each tier actually buys you and what the 3-year math looks like.

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Tips

Why I Don't Recommend Website Subscription Services for Most Contractors

· 6 min read

Subscription website services are appealing because the upfront cost is low. Here are five reasons most contractors are better off without them.

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Tips

What 'You Own Your Website' Actually Means (and Why It Matters)

· 5 min read

Ownership is more than a selling point. Here is what you actually need to own, how to check what you own today, and what happens when you do not.

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Tips

5 Things Every Service Business Website Needs to Book More Jobs

· 5 min read

Most small business websites are missing at least one of these. All five are free to implement and directly affect how many calls you get.

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SEO

How to Switch Your Website Off a Platform Without Losing Your Google Rankings

· 6 min read

Moving your site to a new platform does not have to mean starting over in search. Here is how to make the switch cleanly and protect what you have built.

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Tips

Custom or Template? How to Choose for Your Service Business Website

· 5 min read

Templates are faster and cheaper. Custom sites are built to fit your business. Here is how to decide which one is right for where you are.

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SEO

Why Your Website Should Load in Under 2 Seconds (and How to Test Yours)

· 5 min read

A slow website costs you customers before they read a single word. Here is what the data shows, what good performance looks like, and how to check where you stand.

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Getting Started

How to Read a Website Contract Before You Sign It

· 6 min read

Most people sign web contracts without reading them carefully. Here is exactly what to look for so you do not get stuck in a bad deal.

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