More than 60% of local business website traffic comes from phones. If your site wasn't built for mobile, you're losing customers before they even read your headline.
Walk down any street in Capitol Hill or the Central District and watch what people do when they want to find a business nearby -- they pull out their phone. Google has been using mobile-first indexing since 2019, which means it ranks your site based on how it looks and performs on a phone, not a desktop. Yet we still see small business sites with text too small to read, buttons too close together to tap, and menus that only work with a mouse. In this post we explain what mobile-first design actually means (it's more than just 'it fits on a small screen'), what Google checks for, and the specific things that trip up local business sites most often. The good news: getting this right doesn't require a full redesign if you catch it early.
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