A slow website doesn't just frustrate visitors -- it actively costs you customers and search ranking. Here is what the numbers actually show.
Google's research is clear: 53% of mobile visitors leave a page that takes longer than three seconds to load. For a local business getting 200 visits a month, a slow site could be costing you more than 100 potential customers before they ever read a single word about what you do. Page speed affects your Google ranking, your ad costs if you run Google Ads, and the basic first impression your business makes. In this post we explain what actually causes slow sites (hint: it's almost always images and cheap hosting), what a good score looks like on Google's PageSpeed Insights tool, and the specific fixes that give the biggest gains. You don't need to understand code to have a fast site -- you just need to know what to ask for.
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